Companies and shops that have created a website to showcase their products/services would certainly like as many potential customers to find it. However, they should find a way for their website to land on top of search results. When viewers are able to search their products/services on Google, their webpage is displayed in either organic search results or Google paid ads.
Organic Search Results and Search Engine Optimization (SEO)
People can find organic search results just below paid ads. If businesses like to rank among the top in organic search results, they have to optimize their site.
Google's first and foremost objective is to direct users to the most relevant, high-quality content related to the topic they are searching for.
SEO Advantage
SEO lets their webpage appear in search results with no costs. Their efforts will produce results that will last for so long.
SEO Disadvantage
SEO is a very long, continuous activity, and certainly, competition is working hard as well. More often than not, the results of their efforts take time. In addition, if they want to retain or improve their ranking in search results, they need to optimize on a regular basis. They should allocate part of their budget to hiring the services of a professional.
Google Paid Ads - Google AdWords
Pay Per Click (PPC) is paid ads on Google that can be seen in the first 3 positions, somewhere on the right side and at times at the bottom. Google AdWords helps businesses by letting them create a campaign.
Google Paid Ads Advantage
Paid advertising gets instant results. Ads for potential clients will immediately be displayed. Unlike the traditional ads in media or TV, businesses only pay for customers that engage when they click on the ads and not for views. When advertising on Google, businesses reach out to viewers who are searching for the products/services they offer.
Google Paid Ads Disadvantage
When businesses optimize for keywords that are too general, the PPC can cost a lot. For this reason, they need to optimize the ads in the proper way. In addition, when the advertising campaign expires or lacks the budget, all of a sudden, the ads stop displaying, and these result in losing valuable visitors.
The Best Choice of Method
It is best to combine both methods. To optimize a website the proper way from the beginning and prime it with content, it is best to make ads on Google. To draw more visitors or potential customers to a site, they can opt to use Google AdWords.
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